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For the 2nd year in a row, Carlson’s Choke Tubes is honored to be named as the top choke tube brand by Southwick Associates’ survey!


FERNANDINA BEACH, FL. – Sportsmen are spending millions of dollars on hunting and recreational shooting equipment, but which brands are they buying? Southwick Associates surveyed more than 20,000 hunters and recreational shooters in 2018 through their online and consumer panels to identify the top brands in the market.

In 2018, some of the most purchased hunting and shooting brands include:

Top rimfire rifle brand: Ruger/Sturm Ruger
Top handgun brand: Smith & Wesson
Top handgun ammunition brand: Federal (including Fusion)
Top reflex/red dot sight brand: Vortex
Top laser rangefinder brand: Nikon
Top laser sight brand: Crimson Trace
Top scope mount brand: Leupold
Top propellant/powder brand: Triple Seven
Top crossbow brand: Barnett
Top arrow brand: Easton
Top broadhead brand: Rage
Top archery sight brand: Trophy Ridge
Top reloading dies brand: Lee Precision
Top reloading powder brand: Hodgdon
Top reloading bullets brand: Hornady
Top decoy brand: Zink/Avian-X
Top game call brand: Primos
Top lure scent brand: Tink’s
Top hunting knife brand: Gerber
Top gun cleaning brand: Hoppes
Top holster/ammo belt brand: Uncle Mikes

Top choke tube brand: Carlson

More than one hundred products are examined in the Southwick Associates 2018 Hunting & Shooting Participation and Equipment Purchases Report. This in-depth resource illustrates sportsmen’s participation and shopping behaviors, including the percentage of sales occurring across different retail channels, brand purchased, price paid, and demographics for hunters and shooters buying specific products. Additional information tracked includes total days spent per activity, type of hunting / shooting activity, preferred species and where they hunt.

In addition to the topline reports covering hunting and target shooting, annual reports are also offered for special segments including archery consumers, deer hunters, turkey hunters, and waterfowl hunters. These reports provide the industry with an in-depth profile along with trend insights on the specific market.

Custom, confidential research is also available to help understand brand awareness/perceptions, identify products most desired by consumers, optimal pricing, and more. To purchase a report or discuss custom research, contact Nancy Bacon at

Southwick Associates is a market research and economics firm, specializing in the hunting, shooting, sportfishing, and outdoor recreation markets. For more than 25 years, Southwick Associates has established a proven record for delivering comprehensive insights and statistics assisting business and strategic decisions across the entire outdoor industry; from government agencies, industry associations and non-profit organizations, to affiliated businesses and manufacturers. Aside from custom market research, Southwick Associates also provides syndicated participation, media consumption and equipment purchase tracking studies utilizing their proprietary sportsmen panels.